Wellness Clubs – The New Status Symbol

I remember a time (not actually that long ago) when staying fit meant signing up for a gym, getting a membership card, and forcing yourself to attend a few classes before falling off the wagon and coming up with excuses to give your personal trainer. Things are changing…gyms aren’t just gyms anymore. They’ve been rebranded, relabeled, and given a very expensive facelift. Enter the wellness club - a place where fitness meets social status, where a workout isn’t just about breaking a sweat, but about belonging to a very curated, very expensive world of infrared saunas, ice baths, and matcha on tap.