I hear about creasing concealer all the time, and most people’s first move is to buy a different concealer. Then that one creases too, so they buy another one. I don’t think the concealer is the problem most of the time but it’s also really difficult to tell when I’m not seeing first hand how the person is prepping skin, how much product they apply, how quickly they blend, how wet or dry the sponge is or maybe they use a different tool…so many factors! It’s usually something about the skin underneath or how it’s being put on, and both are easy to fix once you know what to look for.
Before you spend money on another concealer, it’s worth knowing where this usually starts. I’ve seen it on a lot of different faces, and it’s almost never what people expect.
Why switching concealers doesn’t fix it
It makes sense to blame the concealer, because that’s the thing you can see creasing. But if you’ve tried a few and they all end up in the same lines at the same point in the day, that’s kind of a clue. The only things that stayed the same each time are your skin and how you put the product on, so that’s where the problem is. A good concealer will still crease on skin that’s too dry or too slippery underneath, and an average one can behave perfectly on skin that’s ready for it.
“If every concealer creases on you, the concealer isn’t the problem.”
The rest of this is for paid subscribers. It covers the four things that really cause creasing, a quick way to tell which one is yours, and the fix for each.
