If there’s one makeup tip I’d recommend for everyone, it’s lifting. You don’t need to go overboard with contour or draw a thousand lines all over your face to get the best results. In fact, less is more.
A little goes a long way when it comes to concealer - especially if you’re strategic with placement, amount, and direction. Think of it as subtle sculpting rather than heavy shaping. A touch of concealer in the right areas instantly lifts and brightens without looking overdone. Effortless, fresh, and naturally snatched - that’s the goal.
A and B should be going in the same direction.
A is to lift the corners of the eyes - amazing for downturned eyes.
B is to lift the lower facial area. This will also help with taking the attention away from jowling, downturned lips, sagging around jawline or a hidden jawline.
C is for concealing dark circles and/or brightening the area. A little goes a long way.