The breakdown of the clean girl makeup look

The clean girl makeup look feels like one of the longest-lasting trends. This trend is more about technique than products…oh, and most importantly, your skin type.

The clean girl makeup trend doesn’t seem to be going anywhere anytime soon. It’s been trending since 2022 and seems to still be going strong. I’m going to breakdown exactly what the clean girl makeup look is, give some tips on how to achieve this, and also discuss whether it’s really as inclusive as we’d like to think.

The easiest way to describe this makeup look is that it’s a very minimalistic approach to makeup; you could even call it an alternative to the no-makeup, makeup look.

Over the past year, I’ve seen this trend described in various different ways, such as a look to enhance your features as opposed to hiding them or a look that is very minimal, letting your natural flaws come through. The problem with this is that there are so many different options for the clean girl makeup look around, so which one do you go for? When you search #cleangirlmakeup on TikTok, nearly every video is of a beauty enthusiast with poreless-looking skin that’s almost glasslike; therefore, it can be a difficult look to achieve when you don’t necessarily have the perfect skin type.