The Beauty Breakfast Club

The Beauty Breakfast Club

The Beauty Routine That Works Better in Your 40s Than Your 20s

Nina Ubhi's avatar
Nina Ubhi
Apr 25, 2026
∙ Paid

I think a lot of people assume that your 20s are when beauty is at its easiest and your 40s are when everything becomes harder. And in some ways that’s true, your skin is more forgiving when you’re younger and you can get away with more. But what I’ve realized is that your routine actually works better in your 40s, because you finally understand what you’re doing.

In your 20s, most of your approach to beauty is based on trying things out. You follow trends, you buy what everyone is talking about, you layer products because you’ve seen someone else do it, and you don’t always question whether any of it actually suits you. Your skin can handle it, so you don’t always notice when something isn’t quite right. If a product doesn’t work, you move on quickly, and your routine ends up being a bit all over the place without you really realizing it.

In your 40s, that changes without you even trying. You become much more aware of your own skin, your own face, and what actually works for you. You stop looking at beauty as something you need to constantly change and start treating it as something you refine. That shift makes everything more effective, because you’re no longer guessing.

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