Shopping For Clean Beauty
How to spot the real clean brands from the fake
Navigating the beauty aisle with the goal of finding genuinely clean beauty products can feel like a daunting task. With so many brands jumping on the clean beauty bandwagon, it's essential to know what to look for to ensure you're truly getting a product that aligns with your values.
Finding truly clean beauty products requires a bit of research and careful attention to details. By understanding the terminology and ingredient lists, you can confidently choose products that are safe, effective, and ethically made and this is how:
1. Understand Common Clean Beauty Buzzwords
Brands often use terms like "natural," "organic," or "green" to market their products, but these labels can be misleading. Unlike "certified organic," which is regulated by official bodies like the USDA, terms like "natural" are not regulated and can mean anything from one natural ingredient to 99% synthetic ingredients. Look for certifications like ECOCERT, USDA Organic, or COSMOS on the packaging, as these indicate that the product has met strict standards for clean beauty. Additionally, the term "non-toxic" often means the product is free from harmful chemicals, but always check the ingredients list to be sure.