Ilia Beauty Got It Right

And why other brands should take note.

I recently attended an event hosted by Ilia Beauty, and it was the kind of experience that felt refreshing in every way. Rather than the usual bustle of brand events, Ilia created a soothing environment where creators could unwind, connect, and just be present. They set up a ceramic painting activity, which was such a thoughtful touch—painting in silence or getting to know new creators while brushing colors onto ceramics felt so calming. It was a great reminder that beauty isn't just about products; it's about self-expression and slowing down.

Ilia also introduced their latest launch: the Skin Rewind Complexion Sticks. True to Ilia’s commitment to natural, skin-loving products, these complexion sticks bring a fresh take on their existing line. With a great range of shades, they cater to a variety of skin tones, keeping in line with Ilia’s inclusive ethos.

The Skin Rewind Complexion Sticks have a beautiful, natural finish, staying true to the Ilia vibe—think “your skin but better.” But what makes these sticks stand out is that they offer a bit more coverage than their iconic skin tint, giving us more control over the finish. If you’ve been looking for something a touch more opaque than the tint but still breathable, this might be exactly what you need.

It was nice to attend an event like this, (other brands should really take note) because it felt authentic and in sync with their brand ethos. By focusing on simple, mindful activities and creating a space where everyone could enjoy a creative pause, they managed to make us feel relaxed, engaged, and inspired. It’s a reminder that sometimes, the best way to launch a product is by making sure everyone feels genuinely comfortable and connected.