I recently flew to New York courtesy of Hourglass for the Barney’s pop up to celebrate 20 years of Hourglass cosmetics, and it was a trip I wish never ended! It was a busy few days, but also so much fun to attend VIP events and mingle with top creators based in NY. I always love meeting industry peers, but meeting them in another country makes it that much more special. The fact that this was the opening of New York Fashion Week made it a whole lot more special!
The first store that Hourglass launched in was Barneys…hence the collaboration. In celebration of this, they have reintroduced Barneys as a pop up on Prince Street, right across the street from Elizabeth Street Gardens. A few nights before the preview launch of the Barneys pop up, a beautiful VIP event was held at Elizabeth Street Gardens with familiar faces popping up such as Katie Holmes, Emily Ratajkowski and many more. I personally didn’t see them but I saw many other familiar faces that I’ve long followed on Instagram. The event was beautifully put together and as much as I was struggling with the jet lag, I did my best to network and mingle!
The next day we were finally in the Barneys pop up for a special store preview and it didn’t disappoint! You’ll find an inspiring curation of top fashion brands along with limited edition Hourglass makeup that you NEED to get your hands on before they go! I loved the way they designed the store and the changing rooms were my favorite!
You can also buy the Hourglass and Barneys collaborative makeup online so theres no excuse! The pop is located on 14 Prince Street, New York until 11th October 2024.