5 Beauty Swaps To Make In Your 40s

Because what worked at 25…isn’t going to work in your 40's

Unfortunately there’s no rulebook for beauty in your 40s. I wish there was. But I’ve got the next best thing…actual experience. Some of the things you start noticing are that makeup doesn’t sit the same, skincare isn’t hitting like it used to, and the products we’ve loved for years suddenly feel off.

It’s not about fixing anything. It’s about adjusting to your skin, your life, and what actually feels good now. None of this is about rules. It’s about recognising what your skin and face need now, and not staying stuck in habits that used to work but no longer serve you.